The key to growing your practice is not more marketing.
The key to growing your practice is not more marketing.
You have the skills and the ability to create a successful and fulfilling practice: A diary filled with clients you love to see. Regular referrals from other professionals. The knowledge that you’re making a real difference.
If you’re feeling held back by self-doubt, or overwhelmed by even the thought of the marketing and business side of it, that's totally understandable.
But it doesn't have to be this way...
We all need to find the right kind of support to grow.
Does any of this sound familiar?
Does any of this sound familiar?
Feeling uncomfortable with the idea of selling yourself, and hating the thought of coming across as pushy
Trying the things you see other people doing – from social media to special offers – but without really knowing what you’re doing or seeing results
Knowing you're not 'in this for the money', but still not managing to earn enough to support yourself...and starting to doubt if you’re even cut out for this at all
Feeling out of your depth and wishing someone would just take you by the hand and show you what to do…
SOME OF THE THINGS YOU MIGHT BE experiencing
Showing you the steps to take, in the right order, on your professional journey. An easy-to-follow action plan covering the essentials and the extra touches.
More than general business tips, you need real guidance from a therapist who has achieved what you're trying to, and who has your best interests at heart.
Once you have a plan, smooth processes, and a clear and compelling message, everything just flows. You can focus on doing the work you love, and creating the life you dream of.
A comprehensive 8-week online programme that’s designed for therapists like you – combining guidance and support with our unique step-by-step approach to growing a successful and sustainable practice.
The course starts on Monday 31st January and includes:
+ 8 CORE MODULES filled with essential content
+ A COMPLETE SERIES OF VIDEO LESSONS with easy-to-follow steps
+ AN ONLINE COMMUNITY to make connections, ask questions + get feedback
+ POWERFUL EXERCISES, worksheets and done-for-you templates
+ WEEKLY EMAILS with tips, support and accountability
Defining Your Difference
No more getting lost in a sea of similar sounding therapies or treatments! We look at what makes you totally different from everyone else out there, and unlock the mystery of attracting the right people, by owning who you are.
The 7 kinds of difference you can choose
The power of leading with your core values
How to show people what you stand for
Finding Your Ideal Clients
Leave behind traditional (salesy!) marketing, and instead focus on educating, inspiring and building trust. Creating a powerful connection with the RIGHT clients starts with making sure you know WHO they are, WHERE they are and HOW to reach them.
The 6 key sections every wellness website needs
Understand the 5 Stages of your Client's Journey
Your guide to Ethical Marketing - a trust-based approach you can feel proud of
How to put your client's needs and story at the heart of your marketing - and make an instant connection
Designing Your Perfect Practice
Your Client's Journey starts from the moment they first hear about you. The care you put into the little details from first contact to first appointment can make the difference between someone booking, rebooking, or never returning for future sessions! Your perfect practice also incorporates outstanding self-care, solid boundaries and making sure you have regular support and motivation to stay focused.
Your simple, no-stress guide to Processes, Policies & Payments!
The Initial Consultation - how to show exceptional client care and and professionalism
How to set clear boundaries and handle situations with grace and kindness
Your Practice Growth Plan
We start by making sure your foundations are strong and you have a super clear booking and rebooking process. We then move on to the easiest, highest-trust and lowest cost ways to build your reputation and grow your client base. Here, you'll craft a simple plan to grow your practice based on your strengths, personality and style!
Identify your core strengths and your 'marketing style'
How to build a fantastic local referral network
Create your simple 3-month growth plan with weekly action steps
How does this sound?
Fill your diary with your IDEAL clients WHO MAKE YOUR HEART HAPPY.
Create a LOYAL community OF PEOPLE who refer their friends and family to you.
GET 100% CLEAR ON YOUR VISION, AND KNOW YOU'RE TAKING POWERFUL STEPS TOWARDS IT.
MOVE FROM SCARCITY AND SELF-DOUBT TO GENUINE CONFIDENCE AND EASE.
REPLACE FINANCIAL STRUGGLE WITH A SUSTAINABLE AND HEALTHY INCOME.
Weekly video lessons with action steps, powerful exercises and worksheets. An intuitive and
easy-to-follow approach, no matter where you're starting from.
Join our private online community for How Humans Heal students, where you can connect with other students on the course, ask questions and get feedback!
Done-for-you templates and scripts for emails, first conversations, important calls and more - ready for you to use straight away!
I’ve spent the past 15 years running a full-time Craniosacral Therapy practice, and mentoring other practitioners to grow their businesses. I know what it’s like to try to get your practice off the ground. And I know how hard it is to find the right kind of support.
I also know from experience that it’s totally possible to do the work you love, and fill your practice with the clients you love to work with. Even if you’re ‘not a business person’. Even in times of crisis and uncertainty. You just need to know the steps to take.
MODULE 01 - Define Your Difference
You are unique, and that's your superpower. You'll discover and define exactly what makes you and your practice different from everyone else's. It's about so much more than the name of your therapy or services! We look at the power of specialising (without over-narrowing your focus) so your clients can understand what you really do, and why you're the perfect practitioner for their needs.
One of the biggest mistakes we make is trying to appeal to everyone. But not everyone is your client! Once you know who your clients are, it's incredibly powerful (and respectful) to speak to them directly via your website, marketing and conversations. We look at how to put empathy and your client's needs at the heart of your practice-building strategy.
MODULE 03 - Know Your Clients
Whether or not you already have a website, we'll look at how to create a clear and professional online presence (without getting overwhelmed by the tech side of things). Learn exactly which pages and sections your website needs, and how to show a clear ‘bridge’ to working with you...including how to write powerful copy, and the single biggest change you can make to your marketing materials and conversations to create trust.
MODULE 04 - Build A Bridge
MODULE 05 - HOLD A SAFE SPACE
Holding a safe space for someone starts before they've even met you. We cover how to provide an exceptional client experience, from the first contact to the first appointment and beyond. Including tips and advice for how to manage the pre-appointment phase, the initial consultation, your rebooking process and your post-session client-care and communication.
MODULE 06 - SET YOUR BOUNDARIES
How your practice looks and works - your opening hours, cancellation policies, prices and booking processes - is up to you! Having simple systems and clear communication around them is reassuring for new clients, and saves a lot of admin headaches for you. We'll make sure you have everything you need in place, as well as looking at what to say and do when challenges arise. Boundaries and compassion go hand-in-hand, and create the safest possible container for the work you do.
Maybe you're an introvert. Maybe 'networking' just isn't your thing. Maybe you're scared of putting yourself out there. Or you don't really want to be on social media all day. That's okay, because there's no one-size-fits-all approach here! The best way to grow your business is to honour your unique skills, personality and style, and to base your strategy around them. This module is often a turning point for students, because you'll discover that there's a perfect and enjoyable way for you to build your business from your own 'zone of genius'.
MODULE 07 - OWN YOUR STRENGTHS
It's time to combine your big vision with small, manageable steps that take you closer to it every day. Instead of an overwhelming to-do list, you'll create a simple, 3-month marketing plan with weekly steps and bite-sized action tasks. You'll choose the ones that you feel positive and excited about, and that are tailored to YOU as an individual as you expand your practice and your comfort zone.
MODULE 08 - YOUR GROWTH PLAN
When you join, you'll get access to The Resource Library.
Including done-for-you templates, sample consultation forms, scripts for emails, policies for you to edit and adapt, Covid-19 risk assessments, ready-to-use referral requests, great answers to difficult questions, and helpful further reading!
Creating and sustaining a thriving practice is about more than ticking boxes and completing tasks. You need to feel clear on your purpose and your unique strengths and gifts. You need to feel grounded in your natural confidence and self-belief. You need to be able to share the power of your work in a way that feels true to who you are.
The world needs you, and the work you do. What's holding you back isn't a lack of skill or ability. You just need someone to show you what works.
you're in the right place.
I've been a clinic manager for 8 years, and have seen first hand the challenges faced by therapists. There are so many talented therapists out there who deserve a fully booked practice - the only thing they're missing are the vital principles this course will teach you! I cannot recommend this course highly enough."
Sara has an ability to offer solutions that were rooted in my own truth, helping me to feel confident to articulate my vision with clarity. Don't hesitate to sign up for her amazing offering. She is the most generous human I know."
15 years ago, I was just starting out, and seriously doubting I could make it work.
I became a therapist because I believed in helping people - but the endless struggle around 'getting clients' and keeping on top of marketing and selling felt totally at odds with the work. On top of that, other practitioners kept telling me that I should expect struggle - that it would always be hard to earn a living as a therapist.
I didn't believe it. But it took me years to understand HOW to create natural practice growth. The kind that's based on trust and the power of human connection. If I possibly can, I'd love to save you those years of struggle and heartache.
The problem with most trainings out there is they take a mainstream model and apply it to wellness practice growth - with an emphasis on sales tactics and self-promotion. This just doesn't fit with the essence or the ethics of the work we do.
Pathway to a Full Practice teaches you the essential steps to grow your practice, but with a focus on trust, safety and empowerment. Your marketing shouldn't be to be 'separate' from your therapeutic work - it's all part of making an authentic and healing connection with another human.
I've learned over the years that it's not just about knowing WHAT to do, but HOW you do it - taking action from a place of abundance, generosity and service. You don't have to be a self-promoter, a tech wizard, a public speaker or a certain 'kind' of person to succeed. But you do need to believe in yourself, and cultivate a positive state of mind.
We look at the marketing blocks and challenges that are specific to complementary therapists and natural health practitioners, so you can move past the myths that hold you back. We'll also look at the habits and practices that build resilience, and ensure you'll avoid burnout. This has never been more important, at a time of such uncertainty and collective trauma.
This programme includes everything you need to grow your practice with care and integrity.
But the course is only part of it. The rest is up to you.
You'll have the right tools and steps to follow, but it's up to you to decide to apply them...
Choosing to believe in yourself, instead of listening to your inner critic, the voice that says 'maybe you're not cut out for this'
Getting organised and building the habits that will keep you on track
Leaving the random tactics behind, and taking consistent, positive action steps
Getting the support you need to create great systems and processes for your practice
Feeling more balanced, rested, and in alignment with the life you want to create.
That’s how much I believe in this course and stand by what I’m offering.
It’s simple: join the programme and try it for yourself. If you don’t find the information, exercises, and templates helpful, just show me you completed all of the exercises and request a refund. You’ll receive your money back in full.
If you think of yourself a wellness professional, complementary, alternative or holistic therapist, or a yoga or pilates teacher – and you want to grow your practice – then this course is made for you.
For example, this course is for practitioners of: Massage Therapy, Craniosacral Therapy, Reiki, Thai Yoga Massage, Yoga, Pilates, Physiotherapy, Acupuncture, Zero Balancing, Myofascial Release, Nutritional Therapy, Counselling, Herbal Medicine, Aromatherapy, Homeopathy, Reflexology, Mindfulness, Bowen Technique, Kinesiology, Ayurvedic medicine, Traditional Chinese Medicine, Meditation, and so on.
The course was made with you in mind if your work is about helping other humans to heal, and if you need help with all aspects of growing your practice.
Frequently Asked Questions
The course starts on Monday 31st January and is designed to take 8 weeks. A new module is released each week on a Monday. However, if you need more time or something happens in your life, you can complete the training however works best for you. All of the lessons are recorded, so if you prefer to spread the lessons over more weeks, or binge watch several modules in one weekend, that’s fine. It’s up to you, but I recommend taking time to digest the lessons and complete the exercises. Aim to spend around 2-4 hours on the course per week, to watch the videos and follow the exercises and actions steps. You will also have access to the course for as long as you need it. You can re-watch any videos at any time, and set your own pace.
You don’t need to worry about falling behind. Each video lesson is distilled into bite-sized sections, with just the information you need, and the action steps to take – there’s no information overload! The course also comes with lifetime access – this means you can take a break at any time – if you’re away, if life gets in the way, or if you want to go at a different pace. You can also go back and re-watch the module videos as often as you like!
After you sign up, you’ll receive an email straight away with your login details to access the course dashboard. You'll then receive a separate email welcoming you to Pathway to a Full Practice, with all the instructions you need get started. You can watch the Welcome video and a special pre-course Module. The course itself starts on 31st January - we'll email you the day before to let you know when the first class will be available, and to give you access to the Course Community and the Resource Library!
I can’t promise you specific results from your practice in a specific timeframe. Nobody can. And I would suggest being a bit cautious about anyone who does. Because we all start at different levels of experience, and in different markets. However, if you’re methodical and you follow the action steps, you will see results! And looking back a year from now, the time and money you invest today will absolutely pay for itself in terms of the results you see in your practice and the confidence you have in yourself as a practitioner.
If you’re not happy with the course, and if you return all the completed exercises within the first 30 days, we’ll refund your money in full. That’s a guarantee.
Every week, a new module is released including video lessons and resources. The lessons are recorded not live, so you can watch them anytime that suits you. You'll also receive one or two motivational emails each week to help keep you on track! AND you have access to our private online community so you can connect with other students too - this is on our platform, so you don't have to be on Facebook to join in.