Say hello to growing your practice, without the overwhelm.
Say hello to growing your practice, without the overwhelm.
Get the step-by-step method to build and sustain a fully-booked and fullfilling practice. Designed for therapists who want to make a difference in the world.
CLARITY. CONNECTION. SUPPORT.
SIGN UP TODAY
But it's not where you start. Building a successful practice is about making a meaningful connection. From the moment someone first hears about you or lands on your website, to their first appointment and beyond.
The answer is not more marketing.
Yes, getting the word out matters.
READY FOR THE GOOD NEWS?
Does any of this sound familiar?
Does any of this sound familiar?
SOME OF THE THINGS YOU MIGHT BE experiencing
I'm a Craniosacral Therapist, a mentor and a course creator. I've spent the past 15 years running a full-time practice. But my journey as a practitioner started with self-doubt, zero business experience, and a feeling of 'where do I even start?'
I loved the work I was doing with all my heart. But I was totally unprepared for the ‘building a practice’ side of things. The world of marketing felt like the opposite of what I believed in: integrity, safety and empowerment.
Maybe you've felt the same way, too.
How do you build a reputation that brings you clients, over and over again? I learned from my own experience, and by paying attention to the therapists I admired, that it’s never down to advertising or special offers.
You already have the skills you need, to help people. The only thing you're missing is a framework that brings it all together, and helps you share your work with the world.
Most mainstream advice focuses on sales tactics. But your clients don't want to feel 'sold to'.
Here's what really matters: Great communication. Sharing your values. Nurturing relationships. Knowing what you stand for. Exceptional client-care.
Here's What You Need:
A CLEAR + INTUITIVE ROADMAP
Showing you the steps to take, in the right order, on your professional journey. An easy-to-follow action plan covering the essentials and the extra touches.
SOLID ADVICE + CARING SUPPORT
More than general business tips, you need real guidance from a therapist who has achieved what you're trying to, and who has your best interests at heart.
freedom to FOCUS ON WHAT YOU LOVE
Once you have a plan, a clear message, and smooth processes, everything just flows. And you can finally get on with doing the work you love, and creating the life you dream of.
The pathway to real success
is based on the power of trust and connection.
“This is the course that I wish existed when I was beginning my career as a therapist and then a yoga teacher.”
- LOU LOVEGROVe, yoga teacher
A comprehensive 8-week online programme that’s designed for therapists like you – combining guidance and support with our unique step-by-step approach to growing a successful and sustainable practice.
The course includes:
+ 8 CORE MODULES filled with essential content
+ A COMPLETE SERIES OF VIDEO LESSONS with easy-to-follow steps
+ AN ONLINE COMMUNITY to make connections, ask questions + get feedback
+ POWERFUL EXERCISES, worksheets and done-for-you templates
+ WEEKLY EMAILS with tips, support and accountability
INTRODUCING
Defining Your Difference
No more getting lost in a sea of similar sounding therapies or treatments! We look at what makes you totally different from everyone else out there, and unlock the mystery of attracting the right people, by owning who you are.
Course OVERVIEW:
Clarity
PART ONE
The 7 kinds of difference you can choose
The power of leading with your core values
How to share your message and show what you stand for
Connecting with Your Clients
Leave behind traditional (salesy!) marketing, and instead focus on educating, inspiring and building trust. Reaching the RIGHT clients starts with making sure you know WHO they are, WHERE they are and HOW to reach them.
You’ll also learn the exact process to nurture connection from first enquiry to first appointment - this makes all the difference between someone booking, rebooking, or never returning for future sessions!
Care
PART TWO
The 6 key sections every wellness website needs
Understand the 5 Stages of your Client's Journey
The Initial Consultation - how to show exceptional client care and and professionalism
How to put your client's needs and story at the heart of your marketing - and make an instant connection
Courage
Building Your Perfect Practice
We cover the essentials of a successful practice: from knowing exactly what to charge, to having an excellent booking and rebooking process, to setting clear policies and boundaries with kindness and grace.
You’ll also learn how to get the word out about what you do in a way that feels easy and unforced, by creating a simple marketing plan based on your strengths, your personality and your natural communication style.
PART THREE
Identify your core strengths and your 'marketing style'
How to build a fantastic local referral network
Create your simple 3-month growth plan with weekly action steps
How do you know who to trust and what it's worth investing in? Well, I can wholeheartedly say that this is worth it!
- SOPHIE CAWS, CLINIC OWNER,
BRIGHTON & HOVE THERAPIES
"I've been a clinic manager for 8 years, and have seen first hand the challenges faced by therapists. There are so many talented therapists out there who deserve a fully booked practice - the only thing they're missing are the vital principles this course will teach you! I cannot recommend this course highly enough."
Weekly video lessons with action steps, powerful exercises and worksheets. An intuitive and
easy-to-follow approach.
WEEKLY LESSONS
Join our private online community for How Humans Heal students, where you can connect with other students on the course.
ONLINE COMMUNITY
Done-for-you templates and scripts for emails, conversations, important calls and more - ready for you to use straight away!
TEMPLATES + SCRIPTS
How it works
Here's a breakdown of what you'll cover during the course:
MODULE 01 - Define Your Difference
You are unique, and that's your superpower. You'll discover and define exactly what makes you and your practice different from everyone else's. It's about so much more than the name of your therapy or services! We look at the power of specialising (without over-narrowing your focus) so your clients can understand what you really do, and why you're the perfect practitioner for their needs.
One of the biggest mistakes we make is trying to appeal to everyone. But not everyone is your client! Once you know who your clients are, it's incredibly powerful (and respectful) to speak to them directly via your website, marketing and conversations. We look at how to put empathy and your client's needs at the heart of your practice-building strategy.
MODULE 03 - Know Your Clients
Whether or not you already have a website, we'll look at how to create a clear and professional online presence (without getting overwhelmed by the tech side of things). Learn exactly which pages and sections your website needs, and how to show a clear ‘bridge’ to working with you...including how to write powerful copy, and the single biggest change you can make to your marketing materials and conversations to create trust.
MODULE 04 - Build A Bridge
MODULE 05 - HOLD A SAFE SPACE
Holding a safe space for someone starts before they've even met you. We cover how to provide an exceptional client experience, from the first contact to the first appointment and beyond. Including tips and advice for how to manage the pre-appointment phase, the initial consultation, your rebooking process and your post-session client-care and communication.
MODULE 06 - SET YOUR BOUNDARIES
How your practice looks and works - your opening hours, cancellation policies, prices and booking processes - is up to you! Having simple systems and clear communication around them is reassuring for new clients, and saves a lot of admin headaches for you. We'll make sure you have everything you need in place, as well as looking at what to say and do when challenges arise. Boundaries and compassion go hand-in-hand, and create the safest possible container for the work you do.
Maybe you're an introvert. Maybe 'networking' just isn't your thing. Maybe you're scared of putting yourself out there. Or you don't really want to be on social media all day. That's okay, because there's no one-size-fits-all approach here! The best way to grow your business is to honour your unique skills, personality and style, and to base your strategy around them. This module is often a turning point for students, because you'll discover that there's a perfect and enjoyable way for you to build your business from your own 'zone of genius'.
MODULE 07 - OWN YOUR STRENGTHS
It's time to combine your big vision with small, manageable steps that take you closer to it every day. Instead of an overwhelming to-do list, you'll create a simple, 3-month marketing plan with weekly steps and bite-sized action tasks. You'll choose the ones that you feel positive and excited about, and that are tailored to YOU as an individual as you expand your practice and your comfort zone.
MODULE 08 - YOUR GROWTH PLAN
JOIN PATHWAY TODAY
I have been self-employed as a therapist for 12 years and run a fairly successful practice but I've always thought something was missing. I have gained so much knowledge about client centred, ethical marketing, website design, and honing my processes. On top of that I've learnt so much about myself and what has been holding me back from having a fully thriving practice.
Wow just wow ! This course has been like personal therapy for me and I have come out the other end feeling so much more confident in who I am, what I do and what I have to offer the world and equipped with the tools to spread my message.
Beautifully presented, clearly, concisely, gently, positively, everything you need to market your therapy to have a thriving practice.
Amazing value for money and the warm, encouraging support from Sara hits the spot every time.
- LIZ LEECH,
CRANIOSACRAL
THERAPIST
- JACKIE EARL,
CRANIOSACRAL
THERAPIST
Feeling so much more confident in who I am, what I do and what I have to offer the world.
As a business person I have done many courses to make them profitable.
I honestly have to say that this has been a course that has marked differences from all the previous ones in many aspects. The clarity of the content, and the explanation in each video is simply incredible. You feel in good hands and with confidence from the first second.
Definitely a must do course for all therapists out there, just starting out or who want to grow their existing practice. I cannot recommend it highly enough.
I 100% recommend this wonderful course, you start to see the results from the first week!
- DAVID CAMBARA,
MASSAGE
THERAPIST
- ALI MAYHEW,
CRANIOSACRAL
THERAPIST
This course has transformed everything I previously thought about marketing and advertising.
Sara's advice is so simple and clear - it works, and it just feels like being a caring practitioner.
- CLAIRE BRANDRETH,
CRANIOSACRAL
THERAPIST
- AGY MERTA, MASSAGE
THERAPIST
This course is exactly what I needed. It literally takes you by the hand, and shows you what to do!
And that's not all.
When you join, you'll also receive:
The Pathway Course Community!
Join our private student community inside the course (you don’t have to be on Facebook!). Connect with like-minded therapists on the same journey - share feedback, discuss the course topics and ask for help when you need it!
"Safe and supportive"
- LIZ LEECH,
CRANIOSACRAL
THERAPIST
Student support
The Therapist's Resource Library
A library of helpful materials at your fingertips, including done-for-you templates, scripts for emails and phone conversations, how to ask your clients for testimonials, policies for you to edit and adapt, ready-to-use referral requests, great answers to difficult questions, recommended resources and further reading.
Extra Resources
"The templates are gold. It took me years to find and refine what Sara gives you with one click."
- lou lovegrove, yoga teacher
The Power of Mindset
Building a thriving practice starts with owning your skills and your worth - so that you can help your clients do the same. To make sure you get the most out of the programme, we start with the foundations: the power of your intention, and creating a growth-based mindset.
Pre-course module
01
02
03
04
05
The CHANGES you CAN EXPECT:
How does this sound?
Fill your diary with your IDEAL clients WHO MAKE YOUR HEART HAPPY.
Create a LOYAL community OF PEOPLE who refer their friends and family to you.
GET 100% CLEAR ON YOUR VISION, AND KNOW YOU'RE TAKING POWERFUL STEPS TOWARDS IT.
MOVE FROM SCARCITY AND SELF-DOUBT TO GENUINE CONFIDENCE AND EASE.
REPLACE FINANCIAL STRUGGLE WITH A SUSTAINABLE AND HEALTHY INCOME.
Join Pathway and you'll receive:
THE 9-PART PATHWAY FRAMEWORK to guide you from wherever you are today, to a fully-booked practice
8 CORE MODULES filled with essential content
A COMPLETE SERIES OF VIDEO LESSONS with easy-to-follow steps
POWERFUL EXERCISES, worksheets and tools to support the course material
THERAPIST'S RESOURCE LIBRARY with done-for-you templates, scripts, samples and further reading
PRIVATE ONLINE COMMUNITY to connect with other Pathway students
EXTRA PRE-COURSE MODULE on mindset and transforming limiting beliefs
WEEKLY EMAILS for extra support, tips and accountability
get on the list!
The course starts later this year. Add your email address to the Waitlist, and we'll send you all the details when enrolment opens!
don't miss out
Consistently booking your ideal clients without ever having to push or 'sell' what you do.
Significantly increasing the number of clients who find you through word-of-mouth referrals.
Able to clearly and confidently articulate what you do, and exactly who you help.
Encouraging The Ripple Effect - a natural process where your clients spread the word about your practice.
Focusing on community over competition, and building mutually beneficial relationships.
Following a clear actionable plan to steadily grow your practice.
By the end of Pathway, you'll be...
This for you if:
YOU'RE A THERAPIST, COMPLEMENTARY MEDICINE PRActitioner or coach
YOU'RE NOT WILLING TO EXPLORE THE COURSE TOPICS and do the exercises
YOU'RE COMMITTED TO BUILDING YOUR PRACTICE AND READY TO GET STARTED
YOU'RE LOOKING FOR A SHORT-TERM FIX RATHER THAN A SUSTAINABLE PRACTICE
YOU LOVE YOUR WORK AND CARE ABOUT YOUR CLIENTS, BUT YOU NEVER LEARNED THE HOW-TO OF BUILDING A PRACTICE
It's probably for you if...
YOU don't really have time to take The course or apply the lessons
not
is
This programme includes everything you need to grow your practice with care and integrity.
You'll have the tools and the steps to follow.
The rest is up to you...
Choosing to believe in yourself, instead of listening to your inner critic, the voice that says 'maybe you're not cut out for this'
Getting organised and building the habits that will keep you on track
Leaving the random tactics behind, and taking consistent, positive action steps
Getting the support you need to create great systems and processes for your practice
Feeling more balanced, rested, and in alignment with the life you want to create.
If you want 2022 to be the year that you *finally*
commit to:
join today
get on the list!
The course starts later this year. Add your email address to the Waitlist, and we'll send you all the details when enrolment opens!
don't miss out
"The best investment I ever made in my peace
of mind and business was deciding to work with Sara.
Don't hesitate to sign up for her amazing offering.
She is the most generous human I know."
- NANCY MEDWELL, BREATHWORK PRACTITIONER
This course is the only one of its kind because...
IT'S DESIGNED WITH THERAPISTS' NEEDS IN MIND
The problem with most trainings out there is they take a mainstream model and apply it to wellness practice growth - with an emphasis on sales tactics and self-promotion. This just doesn't fit with the essence or the ethics of the work we do.
Pathway to a Full Practice teaches you the essential steps to grow your practice, but with a focus on trust, safety and empowerment. Your marketing shouldn't be to be 'separate' from your therapeutic work - it's all part of making an authentic and healing connection with another human.
IT INCLUDES THE FOUNDATIONS OF MINDSET, SELF-BELIEF AND THE POWER OF INTENTION
I've learned over the years that it's not just about knowing WHAT to do, but HOW you do it - taking action from a place of abundance, generosity and service. You don't have to be a self-promoter, a tech wizard, a public speaker or a certain 'kind' of person to succeed. But you do need to believe in yourself, and cultivate a positive state of mind.
We look at the marketing blocks and challenges that are specific to complementary therapists and natural health practitioners, so you can move past the myths that hold you back. We'll also look at the habits and practices that build resilience, and ensure you'll avoid burnout. This has never been more important, at a time of such uncertainty and collective trauma.
What kind of practitioner is this course for?
If you think of yourself a wellness professional, complementary, alternative or holistic therapist, or a yoga or pilates teacher – and you want to grow your practice – then this course is made for you.
For example, this course is for practitioners of: Massage Therapy, Craniosacral Therapy, Reiki, Thai Yoga Massage, Yoga, Pilates, Physiotherapy, Acupuncture, Zero Balancing, Myofascial Release, Nutritional Therapy, Counselling, Herbal Medicine, Aromatherapy, Homeopathy, Reflexology, Mindfulness, Bowen Technique, Kinesiology, Ayurvedic medicine, Traditional Chinese Medicine, Meditation, and so on.
The course was made with you in mind if your work is about helping other humans to heal, and if you need help with all aspects of growing your practice.
Frequently Asked Questions
How long does the course take to complete?
The course is designed to take 8 weeks. A new module is released each week on a Monday. However, if you need more time or something happens in your life, you can complete the training however works best for you. All of the lessons are recorded, so if you prefer to spread the lessons over more weeks, or binge watch several modules in one weekend, that’s fine. It’s up to you, but I recommend taking time to digest the lessons and complete the exercises. Aim to spend around 2-4 hours on the course per week, to watch the videos and follow the exercises and actions steps. You will also have access to the course for as long as you need it. You can re-watch any videos at any time, and set your own pace.
What if I fall behind?
You don’t need to worry about falling behind. Each video lesson is distilled into bite-sized sections, with just the information you need, and the action steps to take – there’s no information overload! The course also comes with lifetime access – this means you can take a break at any time – if you’re away, if life gets in the way, or if you want to go at a different pace. You can also go back and re-watch the module videos as often as you like!
What happens after I sign up and pay?
After you sign up, you’ll receive an email straight away with your login details to access the course dashboard. You'll then receive a separate email welcoming you to Pathway to a Full Practice, with all the instructions you need get started. You can watch the Welcome video and a special pre-course Module straight away.
When can I expect to get more clients / make more money?
I can’t promise you specific results from your practice in a specific timeframe. Nobody can. And I would suggest being a bit cautious about anyone who does. Because we all start at different levels of experience, and in different markets. However, if you’re methodical and you follow the action steps, you will see results! And looking back a year from now, the time and money you invest today will absolutely pay for itself in terms of the results you see in your practice and the confidence you have in yourself as a practitioner.
Do you offer refunds?
If you’re not happy with the course, and if you return all the completed exercises within the first 30 days, we’ll refund your money in full. That’s a guarantee.
How does the course work? Do I need to show up live to all the classes?
Every week, a new module is released including video lessons and resources. The lessons are recorded not live, so you can watch them anytime that suits you. You'll also receive one or two motivational emails each week to help keep you on track! AND you have access to our private online community so you can connect with other students too - this is on our platform, so you don't have to be on Facebook to join in. For a peek behind the scenes, here's a 5-minute Video Tour of Pathway to a Full Practice to give you a feel for the course experience.
When does the course actually start?
The next Pathway to a Full Practice course starts later this year. Every Monday a new module is released, including video lessons and exercises. You'll receive an email every Monday to let you know the latest module has been published, and discussing that week's topic. A few days before the course begins, you'll be able to access to the Pathway Online Course Community.
I would normally run a mile from anything marketing and sales related but this is different.
This is a journey of delving deep into your values, your message, your uniqueness, your reason for doing what you do and how to make that relevant and relatable to your present and future clients. This is life learning that will help both you and your business grow.
In my opinion Pathway to a Full Practice should be mandatory core curriculum training for all therapists. If you're wondering if you should invest your time, energy and money into doing this course then my advice is just do it.
- DEIRDRE WALSH, CRANIOSACRAL THERAPIST
