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PATHWAY TO A FULL PRACTICE

Say hello to growing your practice, without the overwhelm.

Say hello to growing your practice, without the overwhelm.

Everything you need to build a fully-booked and fulfilling practice, whether you're a newly qualified therapist or an experienced practitioner. 

SUPPORT. SYSTEMS. SELF-BELIEF.

JOIN THE WAITLIST

Say hello to growing your practice, without the overwhelm.

Say hello to growing your practice, without the overwhelm.

Everything you need to build a fully-booked and fulfilling practice, whether you're a newly qualified therapist or an experienced practitioner. 

SUPPORT. SYSTEMS. SELF-BELIEF.

JOIN THE WAITLIST

You know how life-changing
your work can be. 

So instead of focusing on what inspires you - your mind is spinning with questions about how to get new clients. Whether you should be on social media. Whether you should brave the world of networking events. 
Whether you have what it takes to really do this.

You've spent years developing your skills and your understanding of bodies, minds, trauma, emotions.
You love what you do. 

But no one taught you how to build a business.

You've spent years developing your skills and your understanding of bodies, minds, trauma, emotions.

You love what you do. 

More often than not, you’re left to figure things out on your own - especially finding clients, making sense of all the online platforms and working out where to put your time, money and energy.

And while there are courses out there that claim to teach more authentic marketing for therapists, a lot of them still rely on strategies that feel uncomfortable - urgency, comparison, or pushing people to say yes.

The truth is, most practitioner qualifications don’t include training on how to actually grow your practice.

So, what’s the alternative? Where do you start?

Hi, I'm Sara Hammond.

YOU DON'T HAVE TO DO THIS ALONE

I was in the same position after qualifying: excited to get things off the ground, but winging it when it came to all the different aspects of being self-employed - especially marketing.

I was taking bits of advice from here and there, assuming that if everyone else was doing something, I should be doing it too. But I hated the thought of self-promotion and sales tactics - they felt totally at odds with being a therapist.

My journey from that point, to running a full-time practice for over 15 years, meant discarding a lot of frankly terrible advice about how to fill those appointment slots.

Today, I teach self-employed therapists the practical steps to build a fully-booked practice, using an approach based on building trust, building relationships and building a reputation. 


SOME THINGS YOU MIGHT BE EXPERIENCING

Spending time on social media

without really knowing what to post, when to post, or whether it’s helping

Putting money and energy into a website that looks great

then feeling deflated when enquiries don’t come

Joining expensive practitioner directories

that promise credibility and traffic, but don’t lead to many real clients

Trying special offers or taster sessions

and starting to feel resentful about how much you’re giving away

Doing lots of little things

(like posts, profiles, tweaks) without a clear sense of what’s actually moving the needle

Worrying that you “should be doing more”

to promote yourself, but not knowing what that actually means in practice

It usually just means you’ve been trying to build a practice without the right support.

None of this means you're doing anything wrong.

The good news?

There's a way to do this that's effective, and that doesn't require you to be online 24/7 or to become someone you’re not.

"It's down-to-earth, clear, guides you towards self discovery, and answers the questions you did not know you wanted to ask! It's a guide for designing your best self as a therapist, and developing your best (and profitable) professional practice. 

- LOU LOVEGROVE,
YOGA TEACHER, UK

"This is the course that I wish existed when I was beginning my career as a therapist and then a yoga teacher."

Introducing

Your complete training and action plan to create the ripple effect of trust & professionalism that lead to a thriving practice.

I’m sharing the real systems, steps, and principles I used to build a fully booked practice - so you have a clear, ethical pathway to build your own, with or without social media.

All in AN 8-MODULE online programme
combined with extra support and resources.

I’m sharing the real systems, steps, and principles I used to build a fully booked practice - so you have a clear, ethical pathway to build your own, 
with or without social media.

Here's what's inside the course

One

Part One:
Foundations

Set up the foundations of a professional therapy practice, from policies and paperwork to payments, records and day-to-day systems.

GET ORGANISED

Start with a clear vision, move past the beliefs that keep you stuck, and set the boundaries that will protect your time, energy and peace.

GET PURPOPSEFUL

Learn how to stand out in a sea of similar sounding therapies, including what makes you and your services different from every other practitioner out there.

GET CLEAR

Three

Two

Part Two: Running Your Practice

Create an experience that keeps clients coming back, with a well-designed first consultation, thoughtful follow-up, well-structured offers and clear options for ongoing work.

GET REBOOKED

Create a website that feels calm and professional, showcases your expertise, and makes it easy and intuitive for new clients to book in with you.

GET FOUND

GET BOOKED

Help the right clients find you and understand your work without doing anything that feels forced, salesy, or out of step with your values.

Encourage word-of-mouth recommendations from your clients, and create genuine, reciprocal referral relationships with other professionals.

GET RECOMMENDED

Become known as the go-to person in your community for how you work, who you help, and what you stand for, and grow your reputation and your reach with a powerful message.

GET KNOWN

Part Three:
Relationships & Reputation

"Pathway to a Full Practice inspired me to really take charge of the ‘marketing’ side of my practice. Instead of wasting energy constantly feeling bad about the stuff I wasn’t doing, I became organised and disciplined. I developed a Signature Programme which I have just launched, using all the advice from this module. This course is continuing to support me both personally and professionally and I highly recommend it."

- JACKIE EARL,
CRANIOSACRAL THERAPIST, UK

"I am on my way to being fully booked and thinking about needing a waiting list soon!"

HOW THE COURSE WORKS

Everything is laid out clearly for you. When you log into the course, you’ll find all the materials and support you need in one place.

Pathway to a Full Practice is a 3-month online programme combining self-paced learning with live, small-group mentorship and plenty of resources to help you move forward.

VIDEO LESSONS

Each module includes clear, step-by-step video lessons, with simple exercises and practical action steps you can work through in your own time.

RESOURCES

Done-for-you templates, editable scripts, ready-made forms, policies and emails - so you're not starting from scratch.

EMAIL support

Have extra questions or need a bit of encouragement? You can email at any point during the programme and receive a friendly, caring response.

FOREVER access

You’ll have lifetime access to all course materials, and that includes any future updates and additions to the programme.

LIVE MENTORSHIP

Live small-group sessions via Zoom are a space to bring your questions and experiences, and receive thoughtful, personalised feedback for your practice.

"Amazing value for money and the warm, encouraging support from Sara hits the spot every time"

– LIZ LEECH, CRANIOSACRAL THERAPIST, UK

"I have been self-employed as a therapist for 12 years and run a fairly successful practice but I've always thought something was missing. I have gained so much knowledge of client-centred, ethical marketing, website design and honing my processes. On top of that, I've learned so much about what has been holding me back from having a successful practice."

"The best investment I ever made in my peace of mind and business."

– NANCY MEDWELL, BREATHWORK PRACTITIONER
PORTUGAL

"Don't hesitate to sign up. Sara is the most generous human I know.

WHAT STUDENTS ARE SAYING

What students are saying

"As soon as I followed the steps, my client rebooked, as well as referring a friend to see me."

– CLAIRE BRANDRETH, CRANIOSACRAL THEARPIST, UK

"The advice Sara gives is so simple and clear, it works and it just feels like being a caring practitioner.

Here's a breakdown of the modules in the programme:

CORE MODULES

(click below for more details)

MODULE 0: GET ORGANISED

Whether you’re just starting out, or realising there are parts of your practice you didn’t quite get around to setting up properly, this module helps you bring everything into one calm, organised system. You’ll:

  • Create simple, workable systems for your admin, records, and client information
  • Put clear policies and boundaries in place around consent, confidentiality, cancellations, and more
  • Set up client communications that feel professional, using editable templates you can adapt to your own voice
  • Get clear on your legal, ethical and professional responsibilities
  • Organise your finances in a straightforward way, including tracking income and separating business and personal money
  • Review, set, or raise your fees with confidence, based on the kind of practice you actually want to build

Get Organised: Set Up The Systems That Support a Successful Professional Practice

MODULE 1: GET PURPOSEFUL

This module focuses on the foundations of practice-building, and what it means to work ON your practice, not just IN it.

  • Create a clear, realistic vision for your practice, with goals you can actually move towards
  • Identify and gently challenge the beliefs that make it hard to be visible, share your work, or take yourself seriously
  • Set boundaries that protect your time and energy, so your practice can grow without overwork or burnout

Get Purposeful: Start With The Vision, Beliefs, and Habits That Fuel Your Journey

MODULE 2: GET CLEAR

In this module, we focus on your positioning - what you offer, who it’s for, and what genuinely makes what you do unique. You'll:

  • Identify what truly sets your work apart, and how your values and experiences shape your practice
  • Explore some of the most powerful ways to specialise, and how to highlight what you want to be known for
  • Build confidence in how you talk about your work, and how to share what makes it different while staying within your scope of practice

Get Clear: Define Your Difference and Meet Your Best-Fit Clients

MODULE 3: GET FOUND

If the idea of marketing feels overwhelming or uncomfortable, this module offers a calmer, more ethical approach. Instead of relying on mainstream tactics, you'll:

  • Get clear on how your best-fit clients are most likely to find you, and what will actually help them choose you as their therapist
  • Learn how to market your practice without manipulation, pressure, or fear-based tactics  that don’t belong in therapeutic work
  • See real examples of therapy marketing that feel human, professional, and aligned with your values
  • Develop clear, natural language for your bio, website, and profiles, so your work is easy to understand and connect with

Get Found: Make It Easy For The Right People to Discover You

MODULE 4: GET BOOKED

This module focuses on creating a clear, welcoming online presence that helps potential clients feel reassured, understand your work, and take the next step. You'll:

  • Understand what makes a therapy website feel professional, trustworthy, and easy to engage with - without needing to be “techy”
  • Get clear on the essential pages and trust-building touches that support clients in reaching out
  • Learn what helps visitors feel ready to get in touch (and what can unintentionally put them off)
  • Learn simple, supportive ways to stay connected - including a 3-part email sequence for people who aren’t ready to book yet
  • Respond to new enquiries with confidence and care, using natural language for emails, phonecalls and first conversations

Get Booked: Know What Helps Clients Say Yes to Working With You

MODULE 5: GET REBOOKED

This module focuses on creating an exceptional client experience, from first contact through to ongoing work. You'll:

  • Learn the keys to client retention, and the small but important details that often get overlooked
  • Create a welcoming, well-structured first experience and onboarding process, so new clients feel informed and safe
  • Learn how to end a first session with a clear, professional recommendation or treatment plan - not a sales pitch or an awkward rebooking conversation
  • Structure and price your offers with clear options for continuing work over time


Get Rebooked: Create An Experience That Keeps Clients Coming Back

MODULE 6: GET RECOMMENDED

This module focuses on growing your practice through trust, relationships, and reputation - so your work spreads through real connection rather than self-promotion. You'll:

  • Understand why word-of-mouth and referrals are one of the most sustainable ways to grow a therapy practice
  • Learn what helps clients and colleagues feel confident recommending your work
  • Approach other practitioners in a way that feels natural and genuine, even if networking doesn’t come easily
  • Identify key people, organisations, and communities where meaningful professional connections can grow
  • Begin building a supportive, reciprocal referral network grounded in shared values and care

Get Recommended: Build Meaningful Connections That Lead to Referrals

MODULE 7: GET KNOWN

This module focuses on helping you find and express a clear, meaningful message, so people  remember your work and what you stand for, and associate your name with the kind of care you offer. You'll:

  • Clarify your core message, and use it to build trust, credibility, and a strong professional reputation
  • Explore a more generous, values-led approach to marketing, focused on contribution rather than self-promotion
  • Understand your natural communication style (Mentor, Connector or Expert), so you can share your work in ways that feel honest, comfortable and true to you
  • Learn how to grow your reach with or without social media, without pressure to be everywhere
  • Bring everything together into a simple, focused plan for what to share and where to show up

Get Known: Grow Your Reputation and Your Reach with a Powerful Message

What makes this programme different

Designed specifically for therapists

It’s built around the realities of self-employed therapeutic work, including the emotional and practical challenges - and the particular discomfort many therapists feel around visibility and marketing.

Ethical, relationship-led marketing

Learn an approach to visibility and growth that’s based on therapeutic values, prioritising trust, safety, and informed choice.

Social media is optional - not required

Learn meaningful ways to become known and trusted in your community, whether or not social media feels like a good fit for you. This programme doesn’t rely on algorithms, trends, or constant online presence.

A whole-practice perspective

Rather than focusing on one piece in isolation, we look at practice-building as an integrated whole - from self-belief and boundaries, to systems, skills, reputation, and sustainable growth.

A CARING LEARNING ENVIRONMENT

You'll be part of a thoughtful, supportive learning experience where you’re encouraged to move at a human pace. 

"I had a lot of limiting beliefs around my ability to make a living from my work. I am approaching my practice with a renewed confidence and clarity that is far beyond what I could have reasonably expected. I wish that I'd done Pathway to a Full Practice while I was in training - I feel that it has been the missing piece of the jigsaw. If you're craving the support of someone wise to guide you, I don't think you could find anyone better than Sara Hammond."

- ANGIE SQUIRES
QI gong practitioner, UK

"I've gone from feeling fearful about promoting myself to running sell-out workshops"

    don't miss out

    The next programme kicks off in March 2026 - click below to join the Waitlist and be the first to receive all the details, a sneak preview behind the scenes, and earlybird pricing!