Everything you need to build a fully-booked therapy practice.
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JOIN TODAY
Get the steps, systems and self-belief to grow, whether you're a newly qualified therapist or an experienced practitioner.
"I know I should
be doing more marketing, but it just feels exhausting."
Many - probably most - therapists struggle with influencer-style self-promotion . Plus, getting caught up in the relentless pursuit of likes on social media won’t actually help you to reach or retain clients.
So what does help?
Step one: trust your gut. If sales tactics and scarcity feel wrong, you're already on the right track.
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If you find yourself thinking along these lines, you’re in good company.
This is a journey of delving deep into your values, your uniqueness, your reason for doing what you do and how to make that relevant and relatable to your clients."
- ANGIE SQUIRES,
QI GONG PRACTITIONER
UK
- DEIRDRE QUINN,
CRANIOSACRAL THERAPIST
Ireland
Hi, I'm Sara.
Founder of How Humans Heal.
Take heart! Your success does not depend on having an Instagram Reels Strategy. I promise.
- Sara
Introducing
Your complete training and action plan to create the ripple effect of trust & professionalism that lead to a thriving practice.
I’m sharing the exact step-by-step method + behind-the-scenes systems I used to get to fully booked with a waitlist,
so that you can do the same, with or without social media.
All in a 9-MODULE online programme
combined with extra support and resources.
Here's what's inside the course
One
Part One:
Foundations
Move past limiting beliefs, and discover the practices and habits that will fuel you on your practice-building journey.
SELF-BELIEF & SELF-CARE
Tap into the powerful benefits of narrowing your focus, and stand out from the crowd with a unique specialism in your practice.
FIND YOUR THERAPY NICHE
Learn the secret to connecting with new clients, and how to show up as your true self (while still maintaining great boundaries)!
AUTHENTICITY & EMPATHY
Three
Two
Part Two:
Behind-the-Scenes
Get clear on your income goals, set your fees from a place of self-worth, stick to your policies with kindness and grace, and learn the trust-building touches that create a safe and held experience for your clients.
get organised & professional
Learn exactly how to structure new enquiry calls, initial consultations, and treatment packages or programmes, and understand why clients do (or don't) rebook, plus the key to building long-term client relationships.
BUILD YOUR "BEHIND-THE-SCENES"
YOUR CLIENT'S JOURNEY
Make sure your website is intuitive and reassuring for clients, plus get my Recommendations & Referrals Method to take enquiries from random, to regular and predictable.
Are you an introvert or an extrovert? Is your communication style the Mentor, the Connector or the Expert? Discover the most natural and effective marketing methods for your personality.
OWN YOUR STRENGTHS
Craft a core message that means you'll never be stuck for what to post or write about again. Share your love for your work in a way that's ethical, impactful and inspiring.
CREATE inspiring content
Create a simple, personalised marketing plan that you feel calm about, and that tracks your progress over the months - so you can see exactly what's working, and do more of it!
stay on track
Part Three:
Marketing
- JACKIE EARL,
CRANIOSACRAL THERAPIST, UK
"I am on my way to being fully booked and thinking about needing a waiting list soon!"
VIDEO LESSONS
LIVE SESSIONS
TEMPLATES + SCRIPTS
Everything is laid out clearly for you. There's no information overload.
As soon as you log into the course, you'll find all the resources you need.
Because if you're going to take this step, it's important to have everything you need.
PLUS, more training, resources and support
AND THAT'S NOT ALL
Come along to regular small group sessions via Zoom, bring your questions about the course topics, and get feedback and encouragement.
Save yourself hours of brainpower with done-for-you templates, scripts, policies to edit, ready-to-use emails and much more - just swipe and go!
Join our friendly, supportive student community, connect with like-minded practitioners on the same path, and know that you're never alone.
"The templates are gold.
It took me years to find and refine what Sara gives you with one click."
"Safe and supportive.
I loved the pace and the wonderful encouragement."
- liz leech,
craniosacral therapist,
UK
- LOU LOVEGROVE,
YOGA TEACHER,
UK
Connection
Clarity
Connection
core modules
Here's a breakdown of the modules in the programme:
Move past the myths and limiting beliefs that are specific to therapists, and cultivate the attitude and habits that will keep you motivated and resilient.
Get clear on your positioning, and define what makes you and your services different from every other practitioner out there.
Pinpoint exactly WHO your clients are, WHERE to find them and HOW to make a connection through powerful copywriting.
Create a website you love (whatever your budget) that showcases your approach, demonstrates your expertise, and makes it easy and intuitive for clients to book in with you!
Get professional with behind-the-scenes systems, and client-care that spreads the word for you. Learn the core skills of practice-building that aren’t included in general marketing courses.
Discover how word-of mouth recommendations & referrals can be your primary source of clients. Shift away from competition to build caring, professional networks with aligned colleagues.
Transform your relationship with marketing with ethical and effective strategies based on transparency, trust and empowerment. Choose what suits your strengths, personality and natural communication style!
Become known as the go-to person in your community for how you work, who you help, and what you stand for. Share a message that's original and meaningful to your clients.
Plan for success with a clear vision, a personalised marketing plan and action steps that bring results straight away.
"Amazing value for money. I wish I'd had such insight 10 years ago! Trust your instincts and go for it."
Liz Leech
CRANIOSACRAL THERAPIST
UK
"This course was exactly what I needed. It literally takes you by the hand and shows you what to do!"
Agy Merta
MASSAGE
THERAPIST
SPAIN
"Since beginning this course my practice has automatically got busier by just shifting my mindset."
Deirdre Walsh
"You start to see results from the first week! I 100% recommend this wonderful course.
David Zotes
CRANIOSACRAL
THERAPIST
IRELAND
MASSAGE
THERAPIST
UK
Read more student testimonials
"This is the course I wish existed when I was beginning my career as a therapist and then a yoga teacher."
Lou Lovegrove
YOGA
TEACHER
UK
"Really good coaching advice that touched me and my concerns."
Bernadette Kirwan
CELTIC SPIRITUAL MENTOR
UK
"The best investment I ever made in my peace of mind and business. Don't hesitate to sign up."
Nancy Medwell
"A must-do course for all therapists, just starting out or who want to grow their existing practices."
Ali Mayhew
BREATHWORK
PRACTITIONER
USA
CRANIOSACRAL
THERAPIST
UK
Read more student testimonials
LET'S GET STARTED.
ARE YOU READY?
Therapist's Resource Library
Live Monthly Q&As via Zoom
12 Months Membership of the Online Student Community
Lifetime Access to ALL Course Materials, Future Upgrades & Bonus Content
Pathway to a Full Practice: The 9-Module Programme
GET STARTED TODAY
£997
A one-time payment
one payment
best savings
Therapist's Resource Library
Live Monthly Q&As via Zoom
12 Months Membership of the Online Student Community
Lifetime Access to ALL Course Materials, Future Upgrades & Bonus Content
Pathway to a Full Practice: The 9-Module Programme
GET STARTED TODAY
£194
For 6 months
six month plan
MOST POPULAR
Therapist's Resource Library
Live Monthly Q&As via Zoom
12 Months Membership of the Online Student Community
/ month
Lifetime Access to ALL Course Materials, Future Upgrades & Bonus Content
Pathway to a Full Practice: The 9-Module Programme
GET STARTED TODAY
£97
For 12 months
twelve month plan
MOST FLEXIBLE
/ month
Join Today
Choose the payment option that works best for you.
(save 15%)
Try Pathway for 30 days.
100% risk free.
That’s how much I believe in this course and stand by what I’m offering.
It’s simple: join the programme and try it for yourself. If you don’t find the information, exercises, and templates helpful, just show me you completed all of the exercises and request a refund. You’ll receive your money back in full.
Let's talk about cost.
If this isn't the right moment, I totally understand. But if you're considering it, I want to share with you something I tell every therapist I work with:
You have already invested so much time, energy, money and care into becoming the practitioner you are today. And it is 100% not your fault that you weren't taught about practice-building before you qualified.
I recognise that signing up for any programme is an important choice, and you need to decide if it makes sense for you.
And this is different from the knowledge you have about helping people to heal. This kind of knowledge is what will make it possible to do the work you love in a sustainable, profitable way.
But now, you need to know how to build a practice.
Winging it and hoping for the best just doesn't work. It leads to years of financial struggle, relying on part-time jobs to make ends meet, and never feeling like you're on solid ground.
At some point, it's up to you to decide to prioritise this.
THIS ISN'T MAGIC.
- A steady flow of regular clients, paying your full rate, and booking in advance for multiple-session packages.
- Clients who are recommending you to friends and family, who in turn are ready to book as soon as they reach out to contact you.
- An inbox filled with enquiries from new clients and automatic booking confirmations via your website.
- Regular referrals from colleagues who trust you and who understand your unique approach to your work.
If you're thinking about the numbers, these are the numbers that are going to matter not just next year, but every year for the duration of your therapy practice.
There's a system you can learn to make this happen.
And all of this is a return on investment that more than covers the cost of this programme.
So, if you're weighing up the short-term cost of the programme, consider the value of these changes:
"As soon as I followed the steps, my client rebooked, as well as referring a friend to come and see me. The advice Sara gives is so simple and clear, it works, and it just feels like being a caring practitioner."
- CLAIRE BRANDRETH,
CRANIOSACRAL THERAPIST, UK
frequently asked questions
Q: There's a lot going on in my life - I'm not sure I have enough time to take the course right now.
A: We’re all different, so you can study however fits your learning style and your circumstances. After you sign up, you have the option of following the 9-week programme, or taking it at your own pace. There’s no time limit, you can pause whenever you need to, implement what you've learned so far, then come back when you're ready. You can re-watch the lessons as often as you need to. You can take 9 weeks, or 9 months, it's up to you!
A: Once you sign up, you can start whenever you like. The way it works is that every week for 9 weeks, a new module is released including video lessons and exercises. You can follow this weekly schedule OR if you prefer you can take your own time to do the lessons - it's whatever works best for you!
You'll also receive an email every week to let you know the latest module has been published, and discussing that week's topic.
A: After you sign up, you’ll receive a Welcome Email with the instructions you need get started. This includes a Walkthrough Video showing you exactly how to login and access the course dashboard, how to get started, and how to access the Resource Library and the Course Community. If you're new to online courses, we walk you through every step.
A: The course is designed to take 9 weeks, and a new module is released each week. However, if you need more time or something happens in your life, you can complete the training however works best for you. All of the lessons are recorded, so if you prefer to spread the lessons over more weeks, or binge watch several modules in one weekend, that’s fine!
It’s up to you, but I recommend taking time to digest the lessons and complete the exercises. Aim to spend around 2-4 hours on the course per week, to watch the videos and follow the exercises and actions steps. You will also have access to the course for as long as you need it. You can re-watch any videos at any time, and set your own pace.
A: The lessons are recorded not live, so you can watch them anytime that suits you.
A: These take place twice monthly and the dates and zoom links are always published in the online Pathway Community that you have access to. You don't need to book, you can simply drop in!
A: You don’t need to worry about falling behind. Each video lesson is distilled into bite-sized sections, with just the information you need, and the action steps to take – there’s no information overload. The course also comes with lifetime access – this means you can take a break at any time – if you’re away, if life gets in the way, or if you want to go at a different pace. You can also go back and re-watch the module videos as often as you like.
A: If you help humans to heal - whether your work is hands-on, talking therapy, movement medicine, energy work, or a blend of modalities - and you need help to build a sustainable and profitable practice, then this course is made for you.
Our students have included practitioners of Massage Therapy, Craniosacral Therapy, Psychotherapy, Counselling, Thai Yoga Massage, Yoga, Pilates, Physiotherapy, Acupuncture, Myofascial Release, Nutritional Therapy, Herbal Medicine, Aromatherapy, Homeopathy, Reflexology, Reiki, Mindfulness, Bowen Technique, Kinesiology, Ayurvedic medicine, Traditional Chinese Medicine, Breathwork and Mindfulness meditation.
A: There isn't a specific module on social media and to be honest, what works on Facebook and Instagram changes so often that your best bet is to find the most up-to-date resources for those platforms (I offer recommendations inside this programme).
But here's the thing: what you learn on Pathway to a Full Practice can be applied to ANY marketing channel you use. Your website. A newsletter. A talk you give at a local event. A podcast you're a guest on. And yes, posts and stories on Facebook or Instagram. You'll come away with an understanding of what to say that's original, and what to write that's specific to your practice and your clients - so you'll never be 'posting just for the sake of it' again.
Also good to know is that this programme teaches you a holistic system of building and running a busy practice without the need for social media, if it's not your thing.
A: Yes! Students come from all over the world, including the UK, Ireland, USA, Canada, Australia, Japan and Spain. The course lessons are recorded not live, so you can watch them anytime. The Live Sessions via Zoom take place at different times to allow everyone to join no matter what timezone you're in, and the Online Community is accessible 24/7.
Q: The price for the course is shown in £GBP. What happens if I live somewhere with a different currency?
A: No problem. Wherever you are in the world, when you pay for the course at the checkout, you will be charged in your own currency. As soon as you make payment for the course, you will receive a receipt by email for your purchase, along with a separate Welcome Email with everything you need to get started.
A: I can’t promise you specific results from your practice in a specific timeframe. Nobody can. And I would suggest being a bit cautious about anyone who does. Because we all start at different levels of experience, and in different markets. However, if you follow the steps outlined in the course, you will likely be surprised at how quickly you make back the cost of this course.
My confidence in your ability to do this is reflected in the 100% money back guarantee included with the programme. Looking back a year from now, the time and money you invest today will absolutely pay for itself in terms of the results you see in your practice and the confidence you have in yourself as a practitioner.
A: If you’re not happy with the course, and if you return all the completed exercises within the first 30 days, I will refund your money in full. That’s a guarantee.
- LOU LOVEGROVE,
YOGA TEACHER, UK
"This is the course that I wish existed when I was beginning my career as a therapist and then a yoga teacher."
